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The Lettings Specialists, Surrey and Sussex

Expert Property Advice

Getting the right price for your property

Knights help achieve top asking prices

To start with an understatement: It’s important to get the price right. Pricing a property is not always straightforward. Too high and you will see little activity or worse you will continually receive unattractive interest. Too low and you’re not maximising the income potential.
So, it’s crucially important to strike the correct balance.

To state the obvious: The property must be priced in the same region as other properties relative to its size, condition & location; the comparable evidence. Try your best to look at the situation impartially and objectively. Our advice is to look at the hard evidence!

Knights Top Tips

  • Seek the evidence of comparable property.
  • Don’t give in to greed.
  • Give thought to which pricing option would benefit you.

It’s also very important not to be tempted to go with the agent that simply ‘offers’ you the highest price (and the lowest fee) as some agents will use this to secure new business and try to tie you into a lengthy sole agency agreement. Then when you are stuck with them, they will work the price down over the next few months and you may end up letting at a lower price than you could have achieved at the start by getting the price right.

There are several pricing strategies available to sellers and landlords so don’t be blinkered and make sure you consider all the options available to you.

Mark is Managing Director of Knights Estate Agents and has over 25 years experience in property lettings

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